Author Archives: megs8912

Nine innings of wireless wonder: Target Field “Twi-Fi”

The spring-season arrival of Target Field’s Wi-Fi network has hit a home run with social media, texting, email and smartphone addicts all over Minnesota. The network, cleverly known as “Twi-Fi,” allows fans to follow Twins bloggers and writers during the game, enter Target Field Twitter contests, upload … Continue reading

Posted in Social Media

Giddying up with Fast Horse

Some of you might hear Fast Horse and think of betting at the race track or of the Wild Wild West. I, on the other hand, think of the innovative Minneapolis-based marketing agency situated between Target Field and Club Jager in the heart of the North Loop neighborhood. … Continue reading

Posted in Advertising, Marketing, Public Relations | 4 Comments

Groupon’s superbowl fumble

The innovative group-buying website Groupon placed a high- stakes bet on the Superbowl with their series of controversial advertisements that were pulled from the air last Friday. The commercials featured spoofs of celebrity do-gooders that were used to compare injustice in Tibet to a deal on fish … Continue reading

Posted in Uncategorized | 5 Comments

Beef-y, Beef-ish, Beef-adjacent: Taco Bell fights back

Recently, the buzz surrounding  Taco Bell hasn’t been about what’s outside the bun, but rather what’s inside the bun. By now I’m sure everyone knows that Taco Bell was recently rocked with allegations that its taco meat isn’t quite as beefed up as it’s made out to … Continue reading

Posted in Crisis Communication, Image, Public Relations | 1 Comment

Lord of the QR Codes: Chino Latino goes digital

Chino Latino, the trendy Uptown restaurant famous for its bold attitude and dishes straight from the streets of the world’s “hot zones,” recently took another giant leap ahead of the game with the unveiling of its interactive “Lord of the Hot … Continue reading

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Gone in a flash: Everything I (don’t) know about PR

Someone once told me that in PR you can look away for 12 seconds and BAM, suddenly you’re 12 minutes (or hours) behind. During my short time in the PR world (and through my adventures on Twitter), I have quickly learned that this … Continue reading

Posted in Branding, Image, Marketing | 2 Comments